Colours in Perfect Shape, Tal R, for Fritz Hansen

Fritz Hansen - To celebrate the chair that has sold more than seven million copies so far, Fritz Hansen asked the Danish artist Tal R to pick nine new colours for the Series 7™ chair. Tal R is internationally celebrated for his profound sense of colour, which is also clearly evident in the beautiful colours he has chosen for the new editions of the Series 7™ chair. 

To celebrate the chair that has sold more than seven million copies so far, Fritz Hansen asked the Danish artist Tal R to pick nine new colours for the Series 7™ chair. Tal R is internationally celebrated for his profound sense of colour, which is also clearly evident in the beautiful colours he has chosen for the new editions of the Series 7™ chair. 

The new colours revitalize the design and let us see the iconic chair in a new light. Moreover, he has chosen to use two of the colours both on the base and the seat shell to produce a monochrome look. The new look makes us ‘read’ the chair differently, seeing it as a single shape unlike the traditional chrome frame edition, which is read more as a shell on a base. The monochrome look gives the Series 7™ chair a homelier and warmer appearance that is refreshingly new.

Fritz Hansen’s approach to colours is associated with our choice of genuine materials that patinate over time in a constant state of gradual transformation. Fritz Hansen appreciates this slow metamorphosis, which is also reflected in the nine new colours by the Danish artist Tal R. He has created nine artistic colours, all blends and all variable colours that change with the light, the space, the seasons and other aspects of the environment. Because a colour is not just a colour but a complex and inconstant factor. That is why Fritz Hansen prefers artistic colours to industrial colours, diversity to uniformity and the natural to the artificial. The result is a piece of furniture that will continue to live, surprise and inspire.

The nine new colours:
Tal R has created a new range of colours for the iconic Series 7 chair, all complementing each other beautifully. 

‘I grew up with the Series 7 chair. It’s the simplest chair I know. It doesn’t want to be anything more than just a chair. And I love the shape, which is scintillating and has a woman’s sensual curves. So it was a great pleasure for me to choose the new colours for the chair. All the colours have one thing in common: They lie in between two colours and are constantly pulled in both directions; this gives the colours depth and the ability to conjure up mental images. To me, it’s important that every single colour has a story behind it that sparks associations. Therefore, each of the nine colours that I’ve chosen for the Series 7™ chair has its own story and lets you see the chair in a new perspective,’ says Tal R. 

- Fritz Hansen